As intelligent as it is beautiful

Power to elevate any picture to 4K

Powered by machine learning, our most powerful 4K processor enhances picture from any source into crisp 4K action in each and every scene.

Smooth, fluid motion at 4K 120Hz

Never miss a beat with minimized blur and enhanced motion clarity, and catch all the fast-moving action whether you're watching sports or taking advantage of newer Next-Gen gaming capabilities.

Enhanced contrast

Embrace every bold detail brought to life with dedicated warm and cool LED backlights that optimize colors and dramatically enhance contrast.

A billion stay-true shades of breathtaking color

Quantum Dot powers over a billion brilliant shades of vivid and lifelike colors that stay true without fading, regardless of the scene's brightness.*

Go beyond HD with more dynamic color

Experience the full effect of every image with dynamic tone mapping that draws from a wider range of color and brightness than standard HD. Deep blacks, vibrant imagery and detail always shine through.

Bixby, Amazon Alexa, and Google Assistant built in

Control your TV with just your voice. Use built-in Samsung Bixby, Amazon Alexa and Google Assistant to easily change the channel, play music, control smart home devices, and more all you have to do is ask.

Tear-free, stutter-free, low latency HDR gaming

Dominate the game with less lag, tearing and stuttering combined with peak performance, exceptional high dynamic range visuals, and low latency for effortlessly smooth gameplay.

Get into the game without distraction

Expand your view with multiple aspect ratios from 21:9 to 32:9 with Super Ultrawide GameView. Quickly optimize game settings with an on-screen menu that lets you check input lag, FPS, HDR, wireless headset settings and more through an easy-to-access game bar.

Sleeker and slimmer than ever

Sleek and slim, with minimalist details to enhance your space.

Brilliant color from every seat

See the full picture with brilliant color no matter where you're sitting.

Perfect picture in any light

Experience perfect picture that's automatically optimized for brightness and contrast based on where you are and what you watch.

Dynamic spatial audio

Immerse yourself in 3D surround sound with audio that tracks motion in every scene, putting you in the middle of the action.

TV and soundbar in perfect harmony

Surround yourself with synchronized sound from your TV and soundbar, orchestrated in complete harmony.

Auto-optimized sound to fit your space

Enjoy optimized sound tailored to your environment, no matter where your TV is placed.

Catch every word without distractions

Real-time noise intelligence detects disturbances and enhances on-screen voices to deliver each bit of dialogue, loud and clear.

Work and learn from home

Stay productive and connect your office PC to your TV, or screen share directly from a nearby PC or laptop it's all seamless.

See it all on one screen

Watch your favorite TV show and mirror your compatible phone at the same time, with multiple sound and layout options.*

Simply tap to connect

Mirror your phone on your TV in seconds with just a tap.

Free TV, no strings attached

Enjoy thousands of hours of subscription-free TV, movies, and sports with 150 channels and growing.

Spend time watching not searching

Find your favorite movies and TV shows all in one place, with a simple on-screen guide that provides you with tailored recommendations for exploring new content.

Home is where the health is

Turn your living room into your gym. Enhance your total wellness routine with content from leading fitness partners, master your form with the smart trainer, or track your daily stats on your TV.