- The Serif, brand new TV for 2019
- Iconic design by Bouroullec
- 100% colour volume with QLED technology
2019 The Serif 4K Smart TV
The Serif's iconic I-shaped profile is sharp and sophisticated. It's the essence of emotional design that blends into your space.
Colour Volume 100%
Quantum dots express over a billion colours at 100% colour volume*, resulting in accurate, rich and detailed colours in any light.
NFC* on TV
Listen to your favourite music through The Serif by placing your smartphone over the NFC.
The Serif is a collaboration between Samsung and Ronan & Erwan Bouroullec both the exterio design, as well as the contents and overall experience.
The unique I-shaped profile is sharp and sophisticated. It's the definition of pure, emotional design that's created to elevate your room's design aesthetic.
Turn your black screen into a design piece
When you're not watching TV, transform your black screen into a work of art with The Serif Ambient Mode - a collection of decorative art, including two exclusive patterns from the Bouroullec brothers palette.*
The Serif exclusive patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two patterns inspired by the beauty of the natural world around us.
Designed for more freedom in your space
All round Design
Whether you want your TV to blend in with the room or stand out as a feature piece, The Serif works with your space harmoniously. The Bouroullec brothers designed the TV to add character while seamlessly fitting into your everyday life.
Adding elegance to the icon
Metal Floor Stand
You can position The Serif anywhere in the room thanks to the elegant metal stand that complements and completes the bold design and stylish silhouette.
The Serif meets QLED technology
Colour Volume 100%
Samsung Quantum Dot technology of 2019 The Serif lets you see what you're supposed to see. Quantum dots express over a billion colours at 100% colour volume*, resulting in accurate, rich and detailed colours in any light.
Experience exceptional picture detail
Even exceptionally bright or dark scenes can't hide the details. HDR 10+ analyzes each scene, going frame by frame to adjust the brightness to suit the moment. You'll see the details the director wanted you to see come into focus.
NFC* on TV
With the TV screen off, place your mobile device on top of The Serif.
Your mobile will connect to the TV via NFC.
Now you can stream music from your mobile on The Serif.
You can enjoy your content quickly with the fast connection.
Bixby Voice Assistant on TV
Spend more time watching and less time searching. Smart AI lets you easily search shows and movies through voice commands, and provides content recommendations tailored just for you.*
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The Serif.
The Serif works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Serif's compatibility, have Alexa turn on your TV, change channels, control volume, and more.
The Google Assistant
The Serif works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.
Easy to Use
One Remote Control & Mobile App
Easily control connected devices and content with just One Remote Control and your mobile. Adjust the settings or find new artwork to display. Easy to find, easy to use.
The content you want at your fingertips
No more hunting through menus. Get straight to your favourite shows with dedicated Netflix and Prime Video buttons right on the remote control. Fast and easy.
|Picture Engine||Quantum Processor 4K|
|HDR (High Dynamic Range)||Quantum HDR 4x|
|Resolution||3,840 x 2,160|
|Samsung SMART TV||Smart|
|Bixby||US English, Korean, UK English, French, German, Italian, Spanish (features vary by language)|
|Sound Output (RMS)||40W|
|Dolby Digital Plus||Yes|
|Auto Motion Plus||Yes|
|Micro Dimming||Supreme UHD Dimming|
|Color||Color Volume 100% by Quantum Dot|
|HLG (Hybrid Log Gamma)||Yes|
|Bluetooth Low Energy||Yes|
|TV Sound to Mobile||Yes|
|360 Video Player||Yes|
|NFC on TV||Yes (Sound Mirroring)|
|Mobile to TV - Mirroring, DLNA||Yes|
|TV to Mobile - Mirroring||Yes|
|Universal Browse & Play||N/A|
|SmartThings App Support||Yes|
|Works With Alexa||Yes|
|Far-Field Voice Interaction||Yes|
|Works with Google Assistant||Yes|
|ConnectShare (USB 2.0)||Yes|
|Connect Share (HDD)||Yes|
|Auto Power Off||Yes|
|Auto Channel Search||Yes|
|Digital Clean View||Yes|
|Accessibility||Learn menu screen(US English)/ SeeColors/ Negative colors/ Grayscale/ Caption moving/ Voice Guide(US English)/ Enlarge/ High Contrast/ Learn TV Remote(US English)/ Multi-output Audio|
|Ambient Mode Brightness/Color Sensor||Brightness Sensor|
|Motion Detection (Frame)||N/A|
|Speaker Jersey Color||N/A|
|Stand Type||METAL FLOOR STAND|
|Wireless LAN Built-in||Yes|
|HDMI Quick Switch||Yes|
|HDMI A / Return Ch. Support||Yes|
|Ex-Link ( RS-232C )||1|
|Digital Audio Out (Optical)||1|
|RF In (Terrestrial / Cable input / Satellite input)||1/1(Common Use for Terrestrial)/0|
|Composite In (AV)||N/A|
|Component In (Y/Pb/Pr)||N/A|
|Customizable Bezel Support||N/A|
|Vesa Wall Mount Support||N/A|
|Optional Stand Support||N/A|
|No Gap Wall-mount||N/A|
|Samsung Smart Control||Yes|
|Batteries (for Remote Control)||Yes|
|Remote Controller Model||TM1950C(White)|
|Set Weight without Stand||26.1 kg|
|Set Weight with Stand||27.2 kg|
|Package Weight||34.9 kg|
|Stand (Minimum) (WxD)||N/A|
|Stand (Basic) (WxD)||1051.0 x 482.8 mm|
|Set Size without Stand (WxHxD)||1254.9 x 748.3 x 221.0 mm|
|Set Size with Stand (WxHxD)||1254.9 x 1237.4 x 482.8 mm|
|Package Size (WxHxD)||1403.0 x 894.0 x 308.0 mm|
|Power Consumption (Typical)||65 W|
|Power Consumption (Stand-by)||0.5 W|
|Power Consumption (Max)||150 W|
|Power Supply||AC110-120V 50/60Hz|
|USB HID Support||Yes|
|BT HID Built-in||Yes|
|OSD Language||English, Spanish, French|
|Game Mode||Yes (Auto Game Mode, Game Motion Plus, Dynamic Black EQ, Game Enhancer)|